Pepsi Raw

The kings of sparkling refreshing goodness are now joining the natural and healthy revolution. Enter Pepsi Raw. This new version of Pepsi is made from natural ingredients like apple extract, coffee leaf, cane sugar, and sparkling water. Sounds delicious - and I'll bet very Pepsi-like but in a good sort of way.

The bottles are also very svelte and have a more high-end feel than ordinary Pepsi. I am unsure about the typographic treatment of 'RAW' - it could be this type treatment was selected to fit in with primary Pepsi mark. The mark was designed by Ziggurat (read more about the identity here).

Pepsi Raw is launching in the UK in bars and clubs before rolling out globally. The US identity design may likely be different the UK version shown above. We'll have to wait and see what we get in the US, then!

Read more details about this new product launch here and here, including some ads.

(via BrandonBlog)