Pundo3000.com is a German website that conducted a study to compare 100 actual products with the advertising imagery on the box. It's pretty appalling to see the dramatically droopy contents as compared to the heavily stylized photo on the box cover. In the US there are laws that the product photographed must be the actual contents - at least that's what we know from our experience in food packaging. Still, even in the US the contents always look less exciting the photograph on the front of the box (which is usually heavily retouched.)
Continue reading to see our picks of the most dramatic box/actual content images, plus a neat video ...
