I discovered this really interesting packaging concept that allows for a soda can to be resealed called Soda-Seal. The concept was invented by Johan de Broyer of Ukraine and co-inventor, Robert Davis of Davis Advertising. Robert is credited with design and development of patent drawings, 3-D models and video animations of the concept in action.
(video screen shots above and link references are courtesy of Davis Advertising, Inc.)
In Johan's words, "They say the best ideas are often the simplest: but in reality, the best are the ones that can make money.
My Invention of the Advertising Soda Seal is not just as a way of keeping our drinks sparkling, but opening up a new advertising media across the 250 billion drinks cans consumed annually.
My Invention of the Advertising Soda Seal costs no more to manufacture than existing cans and offers the golden ticket of extra value for the consumer and revenues for the drinks companies.
There are numerous benefits including:
• Net-zero production cost. The “mini-billboard” advertising message is sold to co-promoters. Advertising revenues will offset the cost of production.
• Advertising messaging can include hidden codes, prizes, logos, branding, websites, scent, flavor and other messaging technologies.
• Prevents potential injury or death from bee and wasp stings when these insects (attracted to sugars) enter open soft drink cans which are drunk by unsuspecting victims."
What I like about this concept vs. others I've seen, is that this seems to work with existing can-making technology. Very little modification to equipment should be necessary to make this work. Also, the only added component of a disc makes this quite cost effective. You can opt to have an ad or promotional message printed on the inner disc, which reveals itself when rotated. Overall, this is a product innovation that's likely to become a reality (not just a concept that will stay that way.)
(note: 1.22.09 - this post has been edited to include missing design credits.)