There's been a startling logo evolution time line circulating on the web showing how Pepsi's logo keeps changing while Coca-Cola's remained consistently the same throughout history. This was proven to be somewhat inaccurate by Armin at Brand New (who prepared the true time line above). The evolution is very interesting. Pepsi can't seem to find a comfortable footing with its identity, but I really like how Coca-Cola has come full circle, re-embracing its origins in the 1940's iconic logo still familiar today.
