2008 card, front
2008 card, back
Aspen Boutique (formerly Aspen Traders) has a long-standing tradition of mailing fanciful holiday cards to their customers. They have been doing it since 1987. The cards are designed by Gardner Design of Wichita Kansas, run by Bill Gardner of LogoLounge fame. Bill was kind enough to share the entire collection of cards with us, and gave us some background about their unique, long-standing relationship with Aspen Boutique.
REUBENMILLER: Can you tell us a bit about Aspen Boutique?
Bill Gardner: Aspen Boutique started twenty three years ago as Aspen Traders. It has always been a womens apparel store with originally a slant towards natural fiber materials and a great deal of international and semi ethnic influence. They have always had a remarkable collection of jewelry again with a global influence and eventually the store moved into also carrying select home ware and body products that fit the mix. James and Monica Smits, the owners, had lived in Colorado and had a wonderful natural style that you might see in that area of the country. Now take everything that I've said and remember that this is generally a higher end store.
(continue to see the rest of the cards and interview...)