Client Didn't Get It (But I Did)

Fwis is a design firm that does some really thought-proving work. This is a book cover design they did that was rejected. For me, it's a winner. As a designer myself, I can appreciate the sometimes maddeningly
conservative approach of clients to more risky (but attention-getting)
concepts. I would do a double take if this was on display at my local B&N.
The pages on their site have unusual titles. This one was on the 'Client Didn't Get It' page, for instance. Here's a screen shot of the links on Fwis. I thought it was worth sharing!
(click on image to view full size)
Fwis - we think you guys are great. Keep creating crazy concepts, you know, the kinds that win design awards (but turn off small-minded clients.)























































