This VW brings back very fond memories. My family had one on these, in canary yellow and white.
Mega-brand Adidas are using it for a unique sales opportunity. The label’s new
skateboard clothing range will be marketed via this old jalopy that has
been customized with prints inspired by skating legend Mark Gonzales. The ‘Kombi’
will cruise the streets of Sao Paulo with its custom interior
throughout August, before it goes on tour to promote the new range.
Malcolm Gladwell of 'The Tipping Point" fame, was one of the guest speakers at this years TED conference. Actually, he was part of the entertainment lineup and entertain is what he did. Malcom related the story of Howard Moskowitz, describing his revolutionary contribution to the world of market research and understanding what people want. The talk is a must-see. Check it out.